AMPlifying Your Persona in Today’s Job Market, Part 1

When the globe went exercise crazy, Nike told us to “Just Do It.” Apple, with its innovative culture, challenged us to all “Think Different,” and Dunkin’ Donuts told us all that “America Runs on Dunkin’.” Over the years, recognized brands have transitioned from marketing campaigns to rallying cries, defining the modern era of organizational communication and market identity. These slogans are evidence of the power and potential of top-quality branding. They are instantly recognizable, increase awareness, and emphasize engagement, resulting in higher sales and increased revenue. 

Something that many people don’t realize is that these instantly recognizable slogans and mottos aren’t just available to large organizations and corporations. Each professional individual has their own stories to tell, and they have talents and expertise to share. In a world where every person has their own blog or website, a personal brand is almost expected. 

Your personal brand is similar to a corporate one. It is all about portraying your beliefs, your persona, the values that you represent, and the way that you present it all to the world. Having one will hopefully make you stand out in today’s competitive job market. 85% of U.S recruiters and HR professionals say that an employee’s online reputation, or ‘personal brand,’ influences their hiring decision. Not only that, 95% of recruiters believe that if you don’t stand out online, your rivals will. 

A personal brand highlights your strengths as an individual talent, establishes your reputation as one of the best in your field, and brings your unique attributes to the forefront of a potential employer’s mind. If you build your brand correctly, it will act as a beacon of your capabilities, highlighting whether you are right for the role the recruiter is attempting to fill.

Personal branding is one of the hottest topics in recruiting because it helps individuals create a cohesive representation of themselves. This leaves a footprint across every platform you touch, making your work instantly recognizable to a wide, established network of professionals. Having a digital footprint highlights your capabilities in the eyes of potential employers, which is exactly what you need if you want to stand out in today’s job market. It isn’t as much about selling yourself as it is being true to yourself and giving the world the real, unique you. 

As the world around us changes, so must we. The digital ecosystem is impacting the job market and recruitment in ways that were previously unimaginable. As your career evolves, you will need to adapt to new means of digitization, evolving your personal brand through Internet-based platforms and ensuring that the world gets to meet the real, professional you

Our team of specialists wants to give you even more value going forward, and we would like to help AMPlify your persona online, so keep an eye on our upcoming posts. We will also share Top 10 Tips For Developing Your Personal Brand to help you stand out in the job market.