Do Things for Others – a Guide to Employee Retention and Client Retention

Any great business leader knows that it’s essential to level up. That’s why business leaders are continually looking for ways to improve employee and client retention.

Focusing on and doing things for others (I am talking about clients and staff specifically) will help you retain the people you want and keep your Rolodex filled with clients and team roster stacked.

It’s simple: Doing things for clients and staff makes you desirable to work with.

Doing Things for Others Is Good for Business

First, doing good things for others should be understood universally. You should want to do good for others as a human relating to and living alongside other humans.

And the fact that doing good things for others reaps rewards is icing on the cake. And that icing is sweet, especially when it pertains to your business’s bottom line and team longevity.

It all comes down to the golden rule—treating others as you would want to be treated. When you do this, your results will also be golden—with clients coming back with return business and employees happy to be on your team.

But don’t just take my word for it; data shows that operating by the golden rule in business practices relates to client and employee retention. For example, a simple thing you can do is listen to—and engage with—your clients and employees as they discuss their needs.

Act on that feedback based on what you’ve heard. Statistics published by Forbes show that 96% of employees believe showing empathy is an important way to advance employee retention. They are more likely to stay at a company that takes—and acts on—the feedback they provide.

Basically, show you care. Then watch as your team blossoms, and your business grows.

A Guide to Employee Retention

Let’s get honest here: People don’t quit jobs; they quit bosses. Using common sense, if you treat your employees well, they will naturally want to stick around. 

Today, workers and clients seem to have no problem with “quitting you” as a boss—just look at the Great Resignation for proof.

The reality is that workers are clear on what they want and how they expect to be treated. And if you don’t deliver, they will not hesitate to depart.

So, what can you do? Again, it’s simple…

Listen to Your Employees

As I alluded to above, employees want to know that you care about what they have to say. Since you are the boss, it’s fair to say that your employees must listen to your feedback and take action—their jobs depend on it.

So, why not return the favor? You should also be paying attention to your employees’ feedback, ideas, etc. It’s called reciprocation, and the return on your investment could be a highly engaged and happily retained team.

Provide Feedback and Support

While we’re on the subject of feedback, providing proactive solutions and support according to their desires and needs is equally crucial.

This gives you an excellent opportunity to show your employees that you are listening to their feedback by providing feedback related to the issues they have voiced on top of those solutions. After all, support shows up and reveals itself in many ways: become the boss and corporate culture that corners the market on them all.

Be Kind and Compassionate

Never underestimate the transformative power of kindness and compassion. We live in a fast-moving world that can be demanding and cut-throat, especially in the corporate arena.

That’s why kindness and compassion stand out like a lighthouse signal amid all the competition and expectations in the workplace. In a world full of tough bosses that expect, break the mold by giving and treating your team with compassion. You will be amazed at the results.

Encourage Vacation and Days Off

Burnout is real and can be a core reason many workers eye the exit. According to CNBC, millions of Americans have already quit their jobs over the past year.

The same CNBC article also cited a survey by education tech firm Cengage, which reported that 89% of workers surveyed who recently left their job or were planning to do so were weighing the decision because they felt burned out and unsupported.

Help your workers before they reach this point of burnout by encouraging vacation and days off. As they say: prevention is the best medicine.

A Guide to Client Retention

Just like employees quit bosses, not jobs, clients leave companies based on interactions and services, not based on some business contract parameters on paper alone. Here are some simple yet strategic steps to ensure your clients are happy with you.

If You Don’t Know What You’re Doing, Don’t Charge

This falls under authentic and accurate representation and earning clients’ trust. Your clients need to know that they can fully trust in your expertise—it’s what they are paying for, after all.

If you are not up to the task and don’t know what you are doing, clients will see and sense this and jump ship to where they feel safe and secure. If you don’t know what you are doing, you can’t deliver and have no business charging.

Build Client Relationships and Stay Engaged

We are creatures of habit who are drawn to comfort. We find what we like, and that becomes our comfort zone where we trust in reliable results. Our business practices are no exception to this.

Clients keep coming back when they find a business they can rely on—the company and brand name that they like, trust, and feel comfortable with. For this reason, building strong client relationships—getting them in their comfort zone—is paramount to client retention.

Once you have built that relationship and trust, you must maintain it by staying engaged and establishing a collaborative culture with your clients. This step is all about communication, which must remain a priority from day one.

Do Good Work

Like those first few dates, the impression you make and the feeling you leave your clients with after they conduct business with you will cement your future with them. And we want that ring!

 

People look for partners that make them feel good, are reliable, and prove they are excellent matches. Similarly, you must prove that your company and its services are “the one.” Simply doing good work, and being consistent, will set you apart from the rest.

Ready to get started and learn even more about how you can level up? Connect with us today